TITLE PAGE
LEGAL DEDICATION AND ACKNOWLEDGMENTS
INTRODUCTION
ABOUT THE AUTHOR About The Art I Sold, About The Artists I Represented
FOREWORD – A FAST REWIND The Invitation, The Presentations,
The Payoff, Look For The Good News
HOW DO YOU SPELL $UCCE$$? What's Important to You?
MORE THAN ONE PATH Straight From The Horse's Mouth
THE REWARDS OF THINKING BIG Long Time Coming, Deep
Pockets And A Long Pull
THE ADVANTAGES OF THINKING SMALL Art Rep By Accident,
The First Small Steps, Learning From Teachers I Didn't Know
I Had, Sell Your Own Stuff, My Point Of View
TOO LITTLE TIME – TOO MUCH TO DO Don't Quit Your Day Job,
Treat It Like A Business, Having An Accountant Is A Must,
Enlist Help, Network With Others, Don't Short Change Your
Family And Friends, Knowing When Is As Important As
Knowing How, Can I Get Along On Less If I Give Up My Job?,
Knowing When “The When” Can Happen, Over Commitment –
Under Performance, Make A List, Learn To Say “NO”, Turn
Off The TV and Video Games
BRAVE NEW WORLD OR NEW WORLD FOR THE BRAVE Times
They Are A-Changing, Limited Editions, Enter P-O-D: Print On
Demand, The Art Pendulum Is Swinging Back, Multiple Web
and Blog Sites for Artists, Notes From Stores On Line
Seminar 6/23/200, Become Computer Literate
THE MAMMOTH MARKET ARTISTS OFTEN OVERLOOK (PartI)
Interior Designers And Architects – Who Are They Looking For?,
It's Not Necessary To Have A “Name” To Sell, The Importance
Of Color, Color Trends Change, Produce WhatThe Client
Needs,Interior Designers;Art Galleries In The US
THE MAMMOTH MARKET ARTISTS OFTEN OVERLOOK (Part II)
How Members Of The Design Trade Are Paid, To Frame or
Not To Frame, Cost Plus, Flat Fee, Specifier, Pricing Your Art,
Any Special Medium For My Art?, Finding Buyers, What
Should I Say?, Setting Appointments To Show Your Work,
Don't Let Your EGO Get In The Way
THE MAMMOTH MARKET ARTISTS OFTEN OVERLOOK(Part lll)
Four Categories Of Art Buyers, What to Paint And What To
Avoid, Impressionism Is A Generic Description, Limited
Edition Is A Relative Term, Regional Variations, Price Affects
How And What You Paint, The Pricing Catch 22
8 REASONS YOU ART ISN'T SELLING AND YOU CAN'T
LOSE WEIGHT
ARE THERE SECRETS FOR SELLING ART (Part I) Major Thrust
Of This Book, Why Most People Buy Art, The Importance of
Color, Don't Buck The Trends In Your Marketplace, Enhancing
Your Sales, Splitting, Editions, Embellishing, Remarques
and Value
ARE THERE SECRETS FOR SELLING ART (Part II)
Identify Your Potential Customers, If You Don't Show It,
You Can't Sell It, When You Show It Makes A Difference,
Be Willing To Fit Your Schedule To Theirs, How to Present
Yourself And Your Art, Network With Other Artists,
Always Ask For Referrals,Follow Up
TEN COMMANDMENTS FOR SELLING WHAT YOU CREATE
THE ART BIZ – WHO GETS HOW MUCH AND WHY
Mrs-Hang-It-On-The-Wall, Wholesale Or Trade Price, The
Retail Price, Are You One Of A Handful Of Artists?, Enter
The Art Rep, Short End Of The Stick, Typical Art Business
Pyramid, The Art Entrepreneur
HOW SHOULD I PRICE MY ARTWORK? A Basic Formula, Most
Will Sell To Trade Professionals, Welcome to The Real World,
You Must Compensate Those Who Help You Sell, Another
Formula, Pricing Reproductions, Hand Embellishing,
Commercial Four Color Lithography, Square Inch Vs.
Combined Inch Pricing
COLORFUL LANGUAGE AND WHEN TO USE IT
UNREALISTIC EXPECTATIONS A Typical Conversation, My
Advice As An Art Rep, The Real Thing, Face-To-Face
Interaction
THERE ARE RICHES IN NICHES Think Like A Salesman Offer
An additional Service, Groceries And Art, Comfort Zone Or
Comfort Cage, Caricature Artists, Become A “Performing”
Artist. Explore “Niche” Markets, Realtors and Developers, Homeowners
And Boat Owners,Veterinarians
ART FAIRS AND TRUNK SHOWS An Art Fair Question,
Trunk Shows
CREATE AND SELL MERCHANDISE USING YOUR OWN ART – FREE Here's How It Works, What's The Catch?
BUILD YOUR BOTTOM LINE WITH ART YOU PURCHASE
Vintage And Out Of Print Bookplates
ART AUCTIONS Know What You Are Selling: The “Bundle”
Of Rights, Stringent Rules Of Conduct, What Determines
Value, Droit De Suite
– A Resale Royalty For Artists, Household Auctions, My
Personal Experience An Art Auction, Who Buys Your Art
May Affect Its Value
POTENTIAL TAX CONSEQUENCES Historical and Future Federal
Estate Tax Exemptions And Rates
HOW CAN I GET MY ART PUBLISHED? Island International
Artists – Selection Process, McGaw Graphics – Submission
Guidelines, Winn Devon – Submission Guidelines, Differences
Make A Difference
GIVE A LITTLE TO GET A LOT Books You Should Have, An Idea
You Should Consider, Ways To Use Mini-Prints To Promote Sales,
Not Just Galleries, Good Ideas Must Be Followed By Action,
Send To National Publications
HOW TO WRITE AN EFFECTIVE PRESS RELEASE
EVENT PLANNING GUIDELINES
NEWSPAPERS WILL USE GOOD PHOTOS
NETWORKING WITH OTHERS The “New Boy” Network,
Painting by Robert K. Ryland 1873 1951, Studied, Awards,
Exhibitions, Collections, Membership, Teacher, Illustration,
Book Illustration, Murals
BUILDING AN ARTISTS CIRCLE How And Why It Might Work,
What Search Engines Look For, Artists Are Demanding And
Extremely Picky!, Turn A Single Painting Into Several,
Consecutive Numbering, Why You Should Have More Than One Website, Possible Cooperative Activities For The Circle,
You Can Count On It
WHAT I WOULD DO IF I WERE STARTING OVER IN TOUGH TIMES Deciding What To Do, A Time Honored Tradition – Look At The Leaders, You Cannot Beat The Personal Touch, Olde Bob's Art
Niche, Print On Demand – A Big Plus, Travel With Other Artists
And Share Expenses, Many Bonuses Along The Way
HOW OTHERS DID IT Artists – Wear More Than One Hat,
I Learned – And Profited – By Doing
KEN HAWK AND THE ISLAND EXPERIENCE A Unique
Organization, How IIA Works And Shares With Their Artists,
What About Unsold Prints? STANLEY “BARNABUS” DITCHFIELD
A Full Life And Many Careers, Lived And Worked In
Many Countries
HERB SCHWARTZ – STILL THE BEST
ALLAIN HALE – FLORIDA IMPRESSIONIST
IT'S BETTER UNDER THE SEA (MICHAEL HOFFMAN) Know
Your Subject, Best Friend And Toughest Critic, Never Paints
From Photographs, Few Preliminary Sketches, Acrylic,
His Chosen Medium, Save Only Your Best Pieces, Proper
Framing, Gallery – Location, Location, Location
PLAY IY AGAIN SAM – MUSIC AND ART What Artists
Listen To
While They Work
TYPICAL QUESTIONS ARTISTS ASK WHY YOU ARE SO TALENTED Creativity Is A Gift From Our Creator, Give Credit Where Credit
s Due THE GIFT OF CREATIVITY (Part I) Artists Called By Name
In The Bible, Not All Artists Honored Their Creator, Artistic
Talent Is Special In God's Eyes, How And Why Do You Share
Your Gift?
THE GIFT OF CREATIVITY (Part II) How Artists Save
Civilization, Illuminated Manuscripts, Dedicated Monks,
Creating Illuminated Manuscripts, The Decorations, History
OverviewMedieval Art – Illuminated Manuscripts
THE GIFT OF CREATIVITY (Part III) When It All Changed,
When Change Came To The New York Art World
THE GIFT OF CREATIVITY (Part IV) An On-Going Dynamic,
What Will Heaven Be Like?, Has God Pulled Aside The
“Curtain”?, Infinite And Rewarding, Never Again A “Been
There, Done That,”The Ark Of The Covenant And The Altar
Of Incense
APPENDIX
SAMPLE GALLERY AND CONSIGNMENT AGREEMENTS My
Personal Associate / Art Venture Agreements, The Best
Standard Gallery Contract I've Seen, A Shortened
Consignment Agreement
STUDY GUIDES
WRITER'S CREDITS
LEGAL DEDICATION AND ACKNOWLEDGMENTS
INTRODUCTION
ABOUT THE AUTHOR About The Art I Sold, About The Artists I Represented
FOREWORD – A FAST REWIND The Invitation, The Presentations,
The Payoff, Look For The Good News
HOW DO YOU SPELL $UCCE$$? What's Important to You?
MORE THAN ONE PATH Straight From The Horse's Mouth
THE REWARDS OF THINKING BIG Long Time Coming, Deep
Pockets And A Long Pull
THE ADVANTAGES OF THINKING SMALL Art Rep By Accident,
The First Small Steps, Learning From Teachers I Didn't Know
I Had, Sell Your Own Stuff, My Point Of View
TOO LITTLE TIME – TOO MUCH TO DO Don't Quit Your Day Job,
Treat It Like A Business, Having An Accountant Is A Must,
Enlist Help, Network With Others, Don't Short Change Your
Family And Friends, Knowing When Is As Important As
Knowing How, Can I Get Along On Less If I Give Up My Job?,
Knowing When “The When” Can Happen, Over Commitment –
Under Performance, Make A List, Learn To Say “NO”, Turn
Off The TV and Video Games
BRAVE NEW WORLD OR NEW WORLD FOR THE BRAVE Times
They Are A-Changing, Limited Editions, Enter P-O-D: Print On
Demand, The Art Pendulum Is Swinging Back, Multiple Web
and Blog Sites for Artists, Notes From Stores On Line
Seminar 6/23/200, Become Computer Literate
THE MAMMOTH MARKET ARTISTS OFTEN OVERLOOK (PartI)
Interior Designers And Architects – Who Are They Looking For?,
It's Not Necessary To Have A “Name” To Sell, The Importance
Of Color, Color Trends Change, Produce WhatThe Client
Needs,Interior Designers;Art Galleries In The US
THE MAMMOTH MARKET ARTISTS OFTEN OVERLOOK (Part II)
How Members Of The Design Trade Are Paid, To Frame or
Not To Frame, Cost Plus, Flat Fee, Specifier, Pricing Your Art,
Any Special Medium For My Art?, Finding Buyers, What
Should I Say?, Setting Appointments To Show Your Work,
Don't Let Your EGO Get In The Way
THE MAMMOTH MARKET ARTISTS OFTEN OVERLOOK(Part lll)
Four Categories Of Art Buyers, What to Paint And What To
Avoid, Impressionism Is A Generic Description, Limited
Edition Is A Relative Term, Regional Variations, Price Affects
How And What You Paint, The Pricing Catch 22
8 REASONS YOU ART ISN'T SELLING AND YOU CAN'T
LOSE WEIGHT
ARE THERE SECRETS FOR SELLING ART (Part I) Major Thrust
Of This Book, Why Most People Buy Art, The Importance of
Color, Don't Buck The Trends In Your Marketplace, Enhancing
Your Sales, Splitting, Editions, Embellishing, Remarques
and Value
ARE THERE SECRETS FOR SELLING ART (Part II)
Identify Your Potential Customers, If You Don't Show It,
You Can't Sell It, When You Show It Makes A Difference,
Be Willing To Fit Your Schedule To Theirs, How to Present
Yourself And Your Art, Network With Other Artists,
Always Ask For Referrals,Follow Up
TEN COMMANDMENTS FOR SELLING WHAT YOU CREATE
THE ART BIZ – WHO GETS HOW MUCH AND WHY
Mrs-Hang-It-On-The-Wall, Wholesale Or Trade Price, The
Retail Price, Are You One Of A Handful Of Artists?, Enter
The Art Rep, Short End Of The Stick, Typical Art Business
Pyramid, The Art Entrepreneur
HOW SHOULD I PRICE MY ARTWORK? A Basic Formula, Most
Will Sell To Trade Professionals, Welcome to The Real World,
You Must Compensate Those Who Help You Sell, Another
Formula, Pricing Reproductions, Hand Embellishing,
Commercial Four Color Lithography, Square Inch Vs.
Combined Inch Pricing
COLORFUL LANGUAGE AND WHEN TO USE IT
UNREALISTIC EXPECTATIONS A Typical Conversation, My
Advice As An Art Rep, The Real Thing, Face-To-Face
Interaction
THERE ARE RICHES IN NICHES Think Like A Salesman Offer
An additional Service, Groceries And Art, Comfort Zone Or
Comfort Cage, Caricature Artists, Become A “Performing”
Artist. Explore “Niche” Markets, Realtors and Developers, Homeowners
And Boat Owners,Veterinarians
ART FAIRS AND TRUNK SHOWS An Art Fair Question,
Trunk Shows
CREATE AND SELL MERCHANDISE USING YOUR OWN ART – FREE Here's How It Works, What's The Catch?
BUILD YOUR BOTTOM LINE WITH ART YOU PURCHASE
Vintage And Out Of Print Bookplates
ART AUCTIONS Know What You Are Selling: The “Bundle”
Of Rights, Stringent Rules Of Conduct, What Determines
Value, Droit De Suite
– A Resale Royalty For Artists, Household Auctions, My
Personal Experience An Art Auction, Who Buys Your Art
May Affect Its Value
POTENTIAL TAX CONSEQUENCES Historical and Future Federal
Estate Tax Exemptions And Rates
HOW CAN I GET MY ART PUBLISHED? Island International
Artists – Selection Process, McGaw Graphics – Submission
Guidelines, Winn Devon – Submission Guidelines, Differences
Make A Difference
GIVE A LITTLE TO GET A LOT Books You Should Have, An Idea
You Should Consider, Ways To Use Mini-Prints To Promote Sales,
Not Just Galleries, Good Ideas Must Be Followed By Action,
Send To National Publications
HOW TO WRITE AN EFFECTIVE PRESS RELEASE
EVENT PLANNING GUIDELINES
NEWSPAPERS WILL USE GOOD PHOTOS
NETWORKING WITH OTHERS The “New Boy” Network,
Painting by Robert K. Ryland 1873 1951, Studied, Awards,
Exhibitions, Collections, Membership, Teacher, Illustration,
Book Illustration, Murals
BUILDING AN ARTISTS CIRCLE How And Why It Might Work,
What Search Engines Look For, Artists Are Demanding And
Extremely Picky!, Turn A Single Painting Into Several,
Consecutive Numbering, Why You Should Have More Than One Website, Possible Cooperative Activities For The Circle,
You Can Count On It
WHAT I WOULD DO IF I WERE STARTING OVER IN TOUGH TIMES Deciding What To Do, A Time Honored Tradition – Look At The Leaders, You Cannot Beat The Personal Touch, Olde Bob's Art
Niche, Print On Demand – A Big Plus, Travel With Other Artists
And Share Expenses, Many Bonuses Along The Way
HOW OTHERS DID IT Artists – Wear More Than One Hat,
I Learned – And Profited – By Doing
KEN HAWK AND THE ISLAND EXPERIENCE A Unique
Organization, How IIA Works And Shares With Their Artists,
What About Unsold Prints? STANLEY “BARNABUS” DITCHFIELD
A Full Life And Many Careers, Lived And Worked In
Many Countries
HERB SCHWARTZ – STILL THE BEST
ALLAIN HALE – FLORIDA IMPRESSIONIST
IT'S BETTER UNDER THE SEA (MICHAEL HOFFMAN) Know
Your Subject, Best Friend And Toughest Critic, Never Paints
From Photographs, Few Preliminary Sketches, Acrylic,
His Chosen Medium, Save Only Your Best Pieces, Proper
Framing, Gallery – Location, Location, Location
PLAY IY AGAIN SAM – MUSIC AND ART What Artists
Listen To
While They Work
TYPICAL QUESTIONS ARTISTS ASK WHY YOU ARE SO TALENTED Creativity Is A Gift From Our Creator, Give Credit Where Credit
s Due THE GIFT OF CREATIVITY (Part I) Artists Called By Name
In The Bible, Not All Artists Honored Their Creator, Artistic
Talent Is Special In God's Eyes, How And Why Do You Share
Your Gift?
THE GIFT OF CREATIVITY (Part II) How Artists Save
Civilization, Illuminated Manuscripts, Dedicated Monks,
Creating Illuminated Manuscripts, The Decorations, History
OverviewMedieval Art – Illuminated Manuscripts
THE GIFT OF CREATIVITY (Part III) When It All Changed,
When Change Came To The New York Art World
THE GIFT OF CREATIVITY (Part IV) An On-Going Dynamic,
What Will Heaven Be Like?, Has God Pulled Aside The
“Curtain”?, Infinite And Rewarding, Never Again A “Been
There, Done That,”The Ark Of The Covenant And The Altar
Of Incense
APPENDIX
SAMPLE GALLERY AND CONSIGNMENT AGREEMENTS My
Personal Associate / Art Venture Agreements, The Best
Standard Gallery Contract I've Seen, A Shortened
Consignment Agreement
STUDY GUIDES
WRITER'S CREDITS
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